It's a resource for product, advertising, brand, and marketing managers. And it’s for marketing researchers, qualitative research consultants, aspiring moderators, and students too.

Hi. My name is Henk Hoets and I’ve conducted thousands of qualitative research interviews for large, medium, and small companies. And now, I share my qualitative marketing research knowledge with you.

I am also the author of Instant Focus Group Questions, a 248-page e-book. The down-loadable e-book is a practical handbook about qualitative marketing research, packed with tips, techniques, and hundreds of questions.




On the FocusGroupTips.com website, you’ll discover how to plan, develop questions, moderate, analyze, and report qualitative research.

Plus you’ll find examples and applications for marketing, product development,and advertising research.

And you’ll learn about specialized techniques including laddering and practical projective techniques. And how to use the Internet for qualitative online marketing research.

This website is for you. Ask questions. Make comments. And share your experiences, opinions, and tips too.

Explore and Discover.