About FocusGroupTips.com

Henk Hoets is the founder and publisher of FocusGroupTips.com.

He is professional focus group moderator, and provides qualitative marketing research services.

He has moderated thousands of interviews.

Henk is also the author of Instant Focus Group Questions a 248-page e-book.

The e-book is a practical handbook about qualitative marketing research, packed with tips, techniques, and hundreds of questions. To learn more about Instant Focus Groups Questions, click on the e-book.

Specializing in the high-tech industries, he focuses on mobile telephones, information technology, Internet marketing, telecommunications, wireless networks, green energy, oil and gas, electricity, retail, and packaging qualitative research. He also specializes in executive depth interviews, with extensive experience interviewing CEOs, executives, board directors, experts, retailers, distributors, and consumers.

Clients and projects include blue chip, medium, and small companies: ESPN, Motorola, NTT DoCoMo, MSS-Multi Sponsored Studies, Microsoft, Research In Motion, LG, Diamond Management and Technology and more.

He learned the craft of moderating at the RIVA Training Institute, which provides premier moderator training.

Before founding DistaTEC, LLC, Henk was a senior vice president of marketing in the electronics and mobile telephone industries.

He held corporate and marketing positions at Motorola, and E.F. Johnson Company. And he has served as a director on the boards of two public companies. His experience includes two decades of international and U.S. marketing. He has worked and lived in Asia, Europe, and the United States. He holds a BA and MBA.