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Social media is skyrocketing. You can use social media monitoring tools for qualitative research. Don’t wait and be left behind. 19 Social Media Monitoring Tools gives you tools you can use today.

• Track conversations about brands on the web
• Monitor brand valence – positive, neutral, or negative sentiment
• Identify online influencers of your brand
• Learn new research skills
• Gain timely and valuable insights

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FocusGroupTips eNewsletter is a FREE monthly newsletter about qualitative marketing research…focus groups, depth interviews, and social media marketing research.

Each issue contains short articles about methods, techniques, and applications.

• The How To section gives practical tips.
• The Tools section features reviews of research tools.
• The Feedback section features reader comments and survey results, from time to time.

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