The FocusGroup Tips Blog

The FocusGroup Tips Blog is a mini-journal about FocusGroupTips.com.

It updates you about new web pages or changes to FocusGroupTips.com.

Subscribe to the FocusGroup Tips Blog now. It's easy...

Either right-click on the orange RSS button (see bottom buttons to the left) and then paste the URL you'll see in the browser address bar into your RSS reader.

Or click on the "My MSN" or "My Yahoo!" or "Add To Google" button, if you have a personalized page on those sites.

Please enjoy the articles. Here they are...

Instant Focus Group Questions – e-Book

Instant Focus Group Questions is an e-book packed with hundreds of focus group questions. Learn more and download it today.

Continue reading "Instant Focus Group Questions – e-Book"

Focus Group Training - Review

Focus group training is a required, if you are thinking about a career as qualitative research professional. Find out where to get training.

Continue reading "Focus Group Training - Review"

Concept Testing in Qualitative Marketing Research

Concept testing discovers people’s reactions to proposed products or advertising or marketing programs. They are preliminary screens. Find out how to conduct testing.

Continue reading "Concept Testing in Qualitative Marketing Research"

How to Use Laddering in Qualitative Marketing Research

Laddering is a qualitative research technique to identify motivations and buying behavior. Find out how to use it.

Continue reading "How to Use Laddering in Qualitative Marketing Research"

Focus Group Moderator Guide - How to Write It

The focus group moderator guide keeps moderators on track. Learn the basics of writing a focus group or depth interview discussion guide.

Continue reading "Focus Group Moderator Guide - How to Write It"

Moderating a Focus Group Discussion or Depth Interview

Moderating a focus group discussion or depth interview requires basic skills and practice to do it right. Discover tips and techniques to run focus groups and depth interviews.

Continue reading "Moderating a Focus Group Discussion or Depth Interview"

Focus Group Questions - Techniques and Methods

What focus group questions to ask in a focus group or depth interview? Find out how to frame basic questions, laddering questions, and practical projective techniques.

Continue reading "Focus Group Questions - Techniques and Methods"