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Instant Focus Group Questions is an e-book packed with hundreds of focus group questions. Learn more and download it today.
Focus group training is a required, if you are thinking about a career as qualitative research professional. Find out where to get training.
Concept testing discovers people’s reactions to proposed products or advertising or marketing programs. They are preliminary screens. Find out how to conduct testing.
Laddering is a qualitative research technique to identify motivations and buying behavior. Find out how to use it.
The focus group moderator guide keeps moderators on track. Learn the basics of writing a focus group or depth interview discussion guide.
Moderating a focus group discussion or depth interview requires basic skills and practice to do it right. Discover tips and techniques to run focus groups and depth interviews.
What focus group questions to ask in a focus group or depth interview? Find out how to frame basic questions, laddering questions, and practical projective techniques.