The FocusGroup Tips Blog http://www.focusgrouptips.com/focus-group-blog.html The FocusGroup Tips Blog keeps you up-to-date with all additions and changes to the FocusGroupsTips.com website. Subscribe here. en-us focus group Sat, 21 Jan 2012 00:32:07 GMT Sat, 21 Jan 2012 00:32:07 GMT focusgrouptips.com Instant Focus Group Questions – e-Book http://www.focusgrouptips.com/instant-focus-group-questions.html Instant Focus Group Questions is an e-book packed with hundreds of focus group questions. Learn more and download it today. Mon, 12 Sep 2011 19:58:02 GMT Focus Group Training - Review http://www.focusgrouptips.com/focus-group-training.html Focus group training is a required, if you are thinking about a career as qualitative research professional. Find out where to get training. Tue, 18 Jan 2011 20:18:14 GMT Concept Testing in Qualitative Marketing Research http://www.focusgrouptips.com/concept-testing.html Concept testing discovers people’s reactions to proposed products or advertising or marketing programs. They are preliminary screens. Find out how to conduct testing. Tue, 18 Jan 2011 20:13:12 GMT How to Use Laddering in Qualitative Marketing Research http://www.focusgrouptips.com/laddering.html Laddering is a qualitative research technique to identify motivations and buying behavior. Find out how to use it. Tue, 18 Jan 2011 20:05:29 GMT Focus Group Moderator Guide - How to Write It http://www.focusgrouptips.com/moderator-guide.html The focus group moderator guide keeps moderators on track. Learn the basics of writing a focus group or depth interview discussion guide. Tue, 18 Jan 2011 20:04:35 GMT Moderating a Focus Group Discussion or Depth Interview http://www.focusgrouptips.com/focus-group-discussion.html Moderating a focus group discussion or depth interview requires basic skills and practice to do it right. Discover tips and techniques to run focus groups and depth interviews. Tue, 18 Jan 2011 20:02:03 GMT Focus Group Questions - Techniques and Methods http://www.focusgrouptips.com/focus-group-questions.html What focus group questions to ask in a focus group or depth interview? Find out how to frame basic questions, laddering questions, and practical projective techniques. Tue, 18 Jan 2011 19:58:28 GMT How to Write Research Objectives for Focus Groups http://www.focusgrouptips.com/research-objectives.html Writing research objectives is the most important first step in a marketing research plan. Discover how to write objectives for focus groups and depth interviews. 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Download it now Thu, 25 Mar 2010 12:56:36 GMT Focus Group Bibliography and Suggested Readings http://www.focusgrouptips.com/bibliography.html Check out this bibliography and suggested reading list about focus groups, depth interviews, qualitative research, and social media listening. Thu, 28 Jan 2010 19:02:03 GMT Brand Advertising – Why You Need a Keyword Research Tool http://www.focusgrouptips.com/brand-advertising.html Brand advertising cuts across online and off-line media. Find out how to use keyword research tools to optimize your brand campaigns. Tue, 01 Sep 2009 16:22:08 GMT Focus Group News and YOUR Commentary http://www.focusgrouptips.com/focus-group-news.html Want to keep up to date with focus group news? Do it right here. Fri, 14 Aug 2009 19:49:43 GMT Seller Beware-The Customer is Not Always Right http://www.focusgrouptips.com/seller-beware.html Seller Beware. What consumers say and do often contradict.If you use focus groups or depth interviews, you need to know what works and doesn’t work. Read it here. Mon, 10 Aug 2009 16:19:23 GMT How Not to Run a Focus Group http://www.focusgrouptips.com/focus-group-blog.html#How-Not-to-Run-a-Focus-Group Here is a funny video about a focus group exploring energy concepts. Unfortunately, the moderator does not appear to be trained. He doesn't challenge and probe to find benefits! Click the link to watch. Fri, 07 Aug 2009 19:10:13 GMT Professional Focus Group Participants – Screen Them Out http://www.focusgrouptips.com/focus-group-participants.html Professional focus group participants are widespread in consumer research. Here’s how to screen them out. Wed, 05 Aug 2009 19:29:52 GMT Social Media Marketing Research http://www.focusgrouptips.com/social-media-marketing.html Social media marketing research is emerging. Check out some the new ways to conduct qualitative research. 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