The FocusGroup Tips Blog

Instant Focus Group Questions e-Book

Fri, 12 Feb 2010 15:25:11 GMT

Instant Focus Group Questions is an e-book packed with hundreds of focus group questions. Learn more and download it today.

How to Use Laddering in Qualitative Marketing Research

Thu, 28 Jan 2010 20:44:16 GMT

Laddering is a qualitative research technique to identify motivations and buying behavior. Find out how to use it.

Focus Group Bibliography and Suggested Readings

Thu, 28 Jan 2010 19:02:03 GMT

Check out this bibliography and suggested reading list about focus groups, depth interviews, qualitative research, and social media listening.

FocusGroupTips eNewsletter

Thu, 24 Sep 2009 12:17:49 GMT

FocusGroupTips eNewsletter is a FREE monthly newsletter about qualitative marketing research and social media marketing research. Sign up and get insider tips.

Get 19 Social Media Monitoring Tools - FREE

Wed, 23 Sep 2009 19:47:21 GMT

Sign up for the free, monthly FocusGroupTips eNewsletter, and get this timely guide: 19 Social Media Monitoring Tools - FREE!.

Focus Group Training - Review

Thu, 03 Sep 2009 17:54:10 GMT

Focus group training is a required, if you are thinking about a career as qualitative research professional. Find out where to get training.

Brand Advertising Why You Need a Keyword Research Tool

Tue, 01 Sep 2009 16:22:08 GMT

Brand advertising cuts across online and off-line media. Find out how to use keyword research tools to optimize your brand campaigns.

Focus Group Questions - Techniques and Methods

Sun, 30 Aug 2009 15:45:54 GMT

What focus group questions to ask in a focus group or depth interview? Find out how to frame basic questions, laddering questions, and practical projective techniques.

How to Write Research Objectives for Focus Groups

Fri, 21 Aug 2009 16:00:16 GMT

Writing research objectives is the most important first step in a marketing research plan. Discover how to write objectives for focus groups and depth interviews.

Concept Testing in Qualitative Marketing Research

Tue, 18 Aug 2009 19:20:23 GMT

Concept testing discovers peoples reactions to proposed products or advertising or marketing programs. They are preliminary screens. Find out how to conduct testing.

Focus Group News and YOUR Commentary

Fri, 14 Aug 2009 19:49:43 GMT

Want to keep up to date with focus group news? Do it right here.

Seller Beware-The Customer is Not Always Right

Mon, 10 Aug 2009 16:19:23 GMT

Seller Beware. What consumers say and do often contradict.If you use focus groups or depth interviews, you need to know what works and doesnt work. Read it here.

How Not to Run a Focus Group

Fri, 07 Aug 2009 19:10:13 GMT

Here is a funny video about a focus group exploring energy concepts. Unfortunately, the moderator does not appear to be trained. He doesn't challenge and probe to find benefits! Click the link to watch.

Professional Focus Group Participants Screen Them Out

Wed, 05 Aug 2009 19:29:52 GMT

Professional focus group participants are widespread in consumer research. Heres how to screen them out.

Social Media Marketing Research

Tue, 04 Aug 2009 12:38:03 GMT

Social media marketing research is emerging. Check out some the new ways to conduct qualitative research.

Marketing Research Online Your Website's Goldmine

Fri, 31 Jul 2009 13:51:06 GMT

Websites are marketing research online goldmines. Discover how to mine insights about consumer behavior from your website.

Online Focus Group Benefits

Thu, 30 Jul 2009 20:41:25 GMT

Online focus group research is growing. Read the 15 benefits of using the method.

Focus Group Marketing Research - Your Questions Answered

Mon, 27 Jul 2009 20:08:31 GMT

Do you have a question about focus group marketing research? Ask them here and get answers.