Henk Hoets is currently Managing Director of FocusGroupTips.com, a market research firm.
Specializing in the high-tech industries, he focuses on mobile computing, wireless networks, network and middle-ware platforms, M2M, telemetry, mobile device management (MDM), land mobile radio, back-haul, information technology, and enterprise and consumer mobile applications. He is experienced in global VAR channel marketing. He also specializes in executive depth interviews, with extensive experience interviewing CEOs, executives, board directors, experts, VARs, retailers, distributors, and consumers.
Clients and projects include blue chip, medium, and small companies: Motorola, NTT DoCoMo, ESPN Mobile, MSS-Multi Sponsored Studies, Microsoft, Research In Motion, LG Mobile Communications, Nokia, Palm,Diamond Management and Technology and more.
- Focus groups
- One-on-One, In-Depth- Interviews
- Quantitative Surveys
- Outsourced Marketing Services
Before founding FocusGroupTips.com, Henk held executive marketing positions in the electronics and mobile telephone industries, at Motorola, and E.F. Johnson Company. His experience includes two decades of international and U.S. marketing. He has worked and lived in Asia, Europe, and the United States. He holds a BA and MBA.
Henk is also the author of Instant Focus Group Questions a 248-page e-book.
The e-book is a practical handbook about qualitative marketing research, packed with tips, techniques, and hundreds of questions. To learn more about Instant Focus Groups Questions, click on the e-book.
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