How to Use Focus Groups and Depth Interviews to Develop Marketing Strategy

Focus groups and depth interviews can help expand knowledge about customers, prospects, and experts. It's insight.

Qualitative marketing research discovers, explores, and renders deeper understanding. It supports and amplifies quantitative marketing research.

Customers and prospects often decide your fate in the market.

By understanding customers, prospects, and experts, you improve your odds of success.

Learn about customer behaviors, attitudes, feelings, perceptions, opinions, and beliefs.

Build better marketing strategy with insights and knowledge.

Typical applications for qualitative marketing research include,

  • new business marketing research
  • exploratory interviews
  • competitive intelligence
  • channel marketing
  • market segmentation
  • describing consumers and customers

Qualitative research is a marketing research tool you can use.

Also see my e-book Instant Focus Group Questions

Here are articles for developing marketing strategy

Start a Marketing Research Plan by Interviewing Experts
If you want to evaluate a new market, product category, or industry, talk to experts. Use depth interviews. And use findings to develop a preliminary marketing research plan. Find out more.

Gain Competitive Intelligence with Qualitative Marketing Research
Gain competitive intelligence by listening your competitors’ customers. Discover how to use groups and depth interviews to gain vital intelligence.

How to Use Qualitative Research in Market Segmentation
Use qualitative marketing research for market segmentation. Discover how to use groups and depth interviews to identify and gain deeper understanding about segments.

Marketing SWOT Analysis and Segmentation
Marketing SWOT analysis can help find target segments. Discover how to do it.

How to Describe Consumer Behavior
Describe consumer behavior of your product or service. Discover how to gain deeper insights about customers with market segmentation.

Channel Marketing Research – Understand Your Gatekeepers
Channel marketing distributors, retailers, dealers, and agents are your gatekeepers. Get them to recommend your brand. Discover how to use qualitative marketing research to gain insights about channel.

Merchandising Strategies – How to Gain Insights
Merchandising strategies play an important role in retail sales. Discover how to gain insights in retail channels with depth interviews.

Instant Focus Group Questions - e-book

Instant Focus Group Questions e-book is packed with over a hundred qualitative research questions. Click on the book icon to learn more it today.

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