Focus Group Bibliography and Suggested Readings

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American Statistical Association. What Are Focus Groups? American Statistical Association. Alexandra VA: 1997.

Arleck, Pamela L., and Robert B. Settle. The Survey Research Handbook. Second ed., New York, NY: McGraw-Hill, 1995.

Belliveau, Paul, Abbie Griffin, and Stephen Somermeyer, eds., The PDMA Toolbook for New Product Development, New York, NY: John Wiley & Sons, 2002.

Bly, Robert W., The Copywriters’ Handbook, New York, NY: Owl Books, Henry Holt and Company, 1985, 2005.

Brooks, Michael, Instant Rapport, New York, NY, Warner Books, 1989.

Buzan, Tony, The Mind Map Book – How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential, New York, NY: PLUME, Penguin Books USA, 1996

Bystedt, Jean, Siri Lynn and Deborah Potts, Ph.D., Moderating To The Max, A Full Tilt Guide To Creative, Insightful Focus Groups and Depth Interviews. Ithaca, NY: Paramount Market Publishing, Inc., 2003.

Coan, James A., and John B. Allen, eds. Handbook of Emotion Elicitation and Assessment, New York, NY: Oxford University Press, 2007.

Converse, Jean M., and Stanley Presser. Survey Questions, Handcrafting The Standardized Questionnaire. Thousand Oaks, CA: Sage Publications, Inc., 1986.

Christensen, Clayton M. and Michael E. Raynor. The Innovator’s Solution: Creating And Sustaining Successful Growth. Boston, MA: Harvard Business School Publishing Corporation. 2003.

Clancy, Kevin J., and Robert S. Shulman. Marketing Myths That Are Killing Business, The Cure For Death Wish Marketing, New York, NY: McGraw-Hill, 1994.

Davidow, William H., Marketing High Technology, An Insiders View. New York, NY: The Free Press: 1986.

Doman, Don, Dell Dennison and Margret Doman, Market Research Made Easy, North Vancouver, BC: International Self-Counsel Press Ltd., 2002.

Edmunds, Holly. The Focus Group Research Handbook. Chicago, IL: NTC Business Books, 1999.

Foddy, William. Constructing Questions For Interviews And Questionnaires, Theory And Practice in Social Research. New York, NY: Cambridge University Press, 1993.

Fowler, Floyd J. Jr. Improving Survey Questions, Design, and Evaluation. Thousand Oaks, CA: Sage Publications, Inc., 1995.

Gillham, Bill, Research Interviewing – The Range of Techniques, Maidenhead, Berkshire, UK: Open University Press, McGraw-Hill Education, 2005.

Gillin, Paul, Secrets of Social Media Marketing, Fresno, CA, Quill Driver Books, 2009. Also see

Goebert, Bonnie. Beyond Listening: Learning The Secret Language Of Focus Groups. New York, NY: J. Wiley, 2002.

Goleman, Daniel, Social Intelligence, New York, NY: Bantam Dell, Random House, 2006.

Gossnickle, Joshua, Oliver Raskin. Handbook of Online Marketing Research. New York, NY: McGraw-Hill, 2001.

Gourville, John T., “The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace,” Harvard Business School Marketing Research Papers No. 05-06, June 2005

Greenbaum. Thomas L., Moderating Focus Groups – A Practical Guide for Group Facilitation, Thousand Oaks, CA: Sage Publications, Inc., 2000.

Griffin, Abbie, and John R. Hauser, “The Voice of the Customer,” Marketing Science, 12,1 (Winter) 1-27.

Guidry, Martha E., “Create Winning Product Concepts In Three Days.” QRCA Views. Spring 2005, p. 20-27.

Henderson, Naomi R., Fundamentals of Moderating. Rockville, MD: RIVA Training Institute, 2001.

Hoets, Hendrik, Instant Focus Group Questions e-book,, 2009

Kaden, Robert J., Guerrilla Marketing Research, Marketing Research Techniques That Can Help Any Business Make More Money, Philadelphia, PA, Kogan Page Ltd, 2006

Kotler, Philip. Marketing Management, Analysis, Planning, Implementation, and Control. Englewood Cliffs, NJ: Prentice- Hall, Inc., 1994

_ _ _. Marketing Insights From A To Z, 80 Concepts Every Manager Needs To Know. Hoboken, NJ: John Wiley & Sons, 2003

_ _ _. Kotler on Marketing, How To Create, Win, And Dominate Markets. New York, NY: The Free Press, 1999.

Kovecses, Zoltan, Metaphor and Emotion – Language, Culture, and Body in Human Feeling, New York, NY: Cambridge University Press, 2000.

Krueger, Richard A., Analyzing and Reporting Focus Group Results. Thousand Oaks, CA: Sage Publications, Inc., 1998.

_ _ _ . Developing Questions For Focus Groups, Thousand Oaks, CA: Sage Publications, Inc., 1998.

_ _ _ . Moderating Focus Groups. Thousand Oaks, CA: Sage Publications, Inc., 1998.

Lakoff, George and Mark Johnson, Metaphors We Live By, Chicago, Il: The University of Chicago Press, 1980.

Lehman, Donald R., Sunil Gupta, and Joel H. Steckel. Marketing Research. Reading MA: Addison-Wesley, 1998.

Levitt, Theodore, The Marketing Imagination, New York, NY: The Free Press, Simon & Shuster, 1983

Malhotra, Naresh K. Marketing Research, An Applied Orientation.Third ed., Upper Saddle River, NJ: Prentice- Hall, Inc., 1999.

Mariampolski, Hy, Ethnography for Marketers – A Guide to Consumer Immersion, Thousand Oaks, CA: Sage Publications, Inc., 2006

Morgan, David L., Planning Focus Groups. Thousand Oaks, CA: Sage Publications, Inc., 1998.

_ _ _ . The Focus Group Guidebook. Thousand Oaks, CA: Sage Publications, Inc., 1998.

Ogilvy, David, Ogilvy on Advertising, New York, NY: Vintage Books, Random House, 1985.

Orme. Bryan K., Getting Started with Conjoint Analysis – Strategies for Product Design and Pricing Research, Madison, WI: Research Publishers LLC, 2006

Peter, Paul J., and James Donnelly, Jr. A Preface to Marketing Management. Ninth ed., New York, NY: McGraw-Hill Higher Education, 2003.

Pinker, Steven, The Stuff of Thought – Language as a Window into Human Nature, New York, NY: Penguin Books, 2007

Qualitative Research Consultants Association. Frequently Asked Questions Regarding Qualitative Research Camden, TN: 1997

_ _ _ . Why Should I Use A Professional Moderator? Camden, TN: 1995

_ _ _ . Professional Competencies of Qualitative Research Consultants. Camden, TN: April 2003

_ _ _ . Guide To Professional Qualitative Research Practices. Camden, TN: April 1997

Rubin, Herbert J. and Irene S. Rubin, Qualitative Interviewing – The Art of Hearing the Data, Thousand Oaks, CA: Sage Publications, Inc., 2005.

Safko, Lon, and David K. Brake, The Social Media Bible – Tactics, Tools, and Strategies for Business Success, Hoboken, NJ: John Wiley & Sons, 2009.

Sallant, Priscilla, and Don A. Dillman, How to Conduct Your Own Survey, New York, NY: John Wiley & Sons, 1994

Simon, Murray. “Wearing Many Hats.” Quirk’s Marketing Research Review. December 2002, Article QuickLink Number 1069. available FTP

Stewart, David W., Prem N. Shamdasani, and Dennis W. Rook, Focus Groups – Theory and Practice, Thousand Oaks, CA: Sage Publications, Inc., 2007.

Touraugeau, Roger, Lance J. Rips and Kenneth Rasinski. The Psychology of Survey Response. New York, NY: Cambridge University Press, 2000.

Tyler, Mary E. and Jerri L. Ledford, Google® Analytics, Indianapolis, IN: Wiley Publishing, 2006.

Wansink, Brian, Ph.D. “New Techniques To Generate Key Marketing Insights.” Marketing Research Summer 2002, p.28-36.

Wengraf, Tom, Qualitative Research Interviewing, London, UK: Sage Publications, Inc., 2001

Zelaney, Gene, Say it with Charts, Chicago, IL: Irwin Publishing, 1985, 1991, and 1996

Zaltman, Gerald, How Consumers Think – Essential Insights Into The Mind of the Market, Boston, MA: Harvard Business School Press, 2003.

Zaltman, Gerald and Lindsay Zaltman, Marketing Metaphors – What Deep Metaphors Reveal About the Minds of Consumers, Boston, MA: Harvard Business School Press, 2008.

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